The Plant-for-the-Planet children and youth initiative was launched in 2007. Today, Plant-for-the-Planet has grown into an internationally active Foundation that stands for many successfully implemented global restoration and conservation projects to fight the global climate crisis. As trusted heirs of the Billion Tree Campaign started by Kenian Nobel Peace Prize Laureate Wangari Maathai and the UNEP, the children and youth of Plant-for-the-Planet have a concrete answer to the climate crisis: restoring and conserving ecosystems.
Since 2008, more than 100,000 children have been empowered as Climate Justice Ambassadors at 1,500 Academies in 76 countries. The Ambassadors gave thousands of speeches and keep motivating people, governments and companies to plant trees in order to restore and protect ecosystems. Further, Plant-for-the-Planet owns and restores 22,500 ha of degraded land on the Yucatán peninsula in Mexico, where it set up tree nurseries and employs >100 local workers, planting up to 37,000 trees per day. Plant-for-the-Planet has been founded by digital natives and is convinced that in line with the AFR100 Initiative, the SDGs and the UN Decade on Ecosystem Restoration there is an enormous need to scale up restoration efforts and involve private individuals as well as companies and governments to reach 1 trillion trees.
Ecosystems like forests are crucial and strong allies in the fight against the climate crisis. Therefore in 2018 Plant-for-the-Planet launched the Trillion Tree Campaign which has been accompanied by the development of the Plant-for-the-Planet Web-App, an interactive tool to facilitate restoration all over the world. Any restoration and conservation project can register, and after a verification process due to the Plant-for-the-Planet standards, collect donations. Users can find their favorite project, donate for trees, gift trees, join competitions and register own trees.
The Web-App is an open source platform, free of cost, creating transparency and trust for donors, enabling small and large restoration organizations to generate funding globally without developing an own IT infrastructure and tracking restoration efforts via a combined approach of on-ground measurements and satellite imagery.
Battling the climate crisis together, the organizations on the platform also exchange experiences to grow knowledge among all of them. Plant-for-the-Planet also offers free of charge counseling for members. Our shared goal is to protect the three billion trees on Earth and to bring back another billion trees.