The aim of the workshop is to strengthen the capacity of country communication officers to be able to craft compelling stories and create the right audio narratives for AFR100 audiences, triggering behavioural and social change within our member countries. Moreover, to continue to drive the FLR agenda at the country level and to position AFR100 as the preferred FLR initiative in the continent. This proves imperative in empowering communities with information and knowledge to fight forest and land degradation and transforming landscapes for growth through national communication systems.
Additionally, the workshop aims at ensuring participants gain the knowledge and skills that promote gender considerations in their communication generally and specifically in their FLR undertakings.